Bitmoji: the emoji avatar app taking on Apple and Facebook

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The co-founder of the most downloaded iOS app of 2017 welcomes competition from big tech

It might not be marked in your diary, but 17 July is World Emoji Day. Why? Because, if you’re on an Apple or Google platform, that’s the date the calendar emoji shows.

To mark the occasion, Apple replaced all of its executive headshots with cartoony “memoji”, a new feature coming in iOS 12 for iPhone X users, which lets them create custom avatars and ping them over to friends and family.

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